About us

About Us

Welcome to Deepblue Smart Equipment Co., Ltd.

At Deepblue Smart Equipment Co., Ltd., we are leaders in the injection molding machine industry. Our team comprises seasoned professionals from the HAITIAN Group, the world’s number one group for injection machines. With our expertise and commitment to excellence, we deliver top-notch manufacturing solutions to clients globally.

Who We Are

We are a dedicated team of experts specializing in the design, manufacturing, and supply of advanced injection molding machines. Leveraging the extensive experience and innovative spirit inherited from the HAITIAN Group, we ensure our products meet the highest international standards and provide superior performance and reliability.

Our Mission

Our mission is to push the boundaries of the injection molding industry by offering cutting-edge, efficient, and sustainable solutions. We strive to help our clients achieve greater productivity, reduce operational costs, and improve product quality through our state-of-the-art machines and comprehensive support services.

Our Vision

To become the world’s leading provider of injection molding solutions, offering efficient, energy-saving, and innovative injection equipment to our customers.

Strategic Planning

1. Market Positioning and Product Strategy

Market Positioning
Focused on the mid-to-high-end market, providing cost-effective hydraulic servo motor-driven injection molding machines to meet the needs of various manufacturing industries.

Product Strategy
- Product Diversification: Expand the existing range from the 170 series to the 2000 series, developing more models to cover different needs.
- Technological Innovation: Continuously invest in R&D to maintain a leading technological position and develop intelligent, automated injection equipment.
- Quality Control: Establish a strict quality management system to ensure the reliability and stability of each machine.


Market Expansion
- Direct Sales and Agency: Set up direct sales teams in key markets and develop local agents to cover a wider customer base.
- Online and Offline Integration: Utilize digital marketing and international exhibitions to enhance brand awareness and attract potential customers.
- Localization Strategy: Adjust product configurations and marketing strategies according to the characteristics of each market to meet local customer needs.

2.Brand Building 

Brand Building
- Brand Positioning: High technology, high quality, excellent service.
Customer Relationship Management
- Customer Feedback Mechanism: Establish a comprehensive customer feedback and complaint handling system to respond quickly to customer needs.
- Customer Care: Regularly conduct customer visits, technical training, and exchange activities to enhance customer loyalty.

3.Team Building and Corporate Culture

Team Building
- Talent Recruitment: Attract top industry talent to build a high-quality team.
- Employee Training: Conduct regular technical and management training to improve employees' professional skills and overall quality.

4.Corporate Culture

- Innovation Spirit: Encourage innovation and support employees in proposing new ideas and solutions.
- Customer First: Always be customer-oriented and provide high-quality services.
- Win-Win Cooperation: Establish long-term, trustworthy cooperative relationships with partners and customers for mutual development.